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  • OMV Continues to Optimise its Filling Station Network in Austria
    édité le 23/01/2009 - Plus de news de "OMV" - Voir la fiche entreprise de "OMV"


OMV Continues to Optimise its Filling Station Network in Austria
In 2008, OMV announced the optimisation of its current operating network of 559 filling stations in Austria through sale. To date, approximately 60 locations under the Avanti and OMV brands have been sold to new operators. In a next step, an additional 70 OMV and Avanti filling stations will be placed on the market nationwide. Against the backdrop of intensive competition on the filling station market, the OMV strategy is to continue to consistently focus on quality and convenience and to strengthen and further expand premium station locations as well as the VIVA brand. This requires locations with high customer frequency. The disposal of the current filling station network within the framework of a customary industry network evaluation will lead to enhanced efficiency and cost optimisation.

28 of the OMV and Avanti filling stations sold in Styria and Carinthia were taken over by Annawitt, a company based in Graz, and will be further operated under the A1 brand. Eleven of the OMV and Avanti filling stations in Burgenland were acquired by the Vienna-based petroleum company AWI Mineralölgroßhandel and will be rebranded with the AWI brand. Eleven stations in Tirol and two stations in Vorarlberg will become part of the filling station network of the Gutmann company. The firm Leikermoser acquired two OMV filling stations in Salzburg. Moreover, single stations were sold to private individuals.

The sale of an additional 70 filling stations – approximately 30 OMV and 40 Avanti stations – is planned to be finalised by year-end 2009. The OMV filling station strategy is focused on growth in the premium segment: it is aimed at the consistent strengthening and further expansion of premium station locations with high customer frequency as well as the VIVA brand. OMV is committed to continuing to meet customer needs in the future. With a high-value offering, a pleasant ambiance and a first-class service portfolio, the company is clearly positioning itself as quality leader. OMV is currently operating 170 filling stations with VIVA throughout Austria. A further roll-out up to 200 VIVA shops is planned.


Origine : Communiqué OMV

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